Content strategist and storyteller with 12+ years of experience developing digital campaigns, social media communication and brand narratives for hospitality, media and international organizations.
Specialized in transforming ideas into engaging content — from creative briefs and copywriting to video storytelling and campaign development, collaborating with designers, marketing teams and production crews.
Worked with brands including Paragraph Hotels, Aversi Pharma, Rustavi 2, MasterChef Georgia and international campaigns.
Content & Social Media Lead
Paragraph Hotels – Tabori Autograph Collection, Luxury Collection Tbilisi, Shekvetili
2024 - Present
2024 - Present
• Lead social media strategy and storytelling for luxury hospitality brands
• Develop campaign ideas, creative briefs and video concepts
• Collaborate with marketing, design and video production teams
• Create brand narratives that highlight lifestyle, architecture and guest experience
• Develop campaign ideas, creative briefs and video concepts
• Collaborate with marketing, design and video production teams
• Create brand narratives that highlight lifestyle, architecture and guest experience
PR & Social Media Manager
Urban Garden
2017 — Present
2017 — Present
• Develop digital communication strategy and brand storytelling
• Plan and execute social media campaigns and content calendars
• Write marketing copy, campaign messaging and promotional content
• Coordinate creative production with designers and media teams
• Plan and execute social media campaigns and content calendars
• Write marketing copy, campaign messaging and promotional content
• Coordinate creative production with designers and media teams
Copywriter
Aversi Pharma
2022 — 2024
2022 — 2024
• Developed storytelling concept for children’s healthcare character “Joze”
• Created scripts, social media copy and creative campaign briefs
• Collaborated with designers and marketing teams on brand communication
• Created scripts, social media copy and creative campaign briefs
• Collaborated with designers and marketing teams on brand communication
Social Media Manager & Copywriter
Ibis Tbilisi Airport
2024 — 2025
2024 — 2025
• Developed social media content and storytelling for hospitality marketing campaigns
• Created promotional copy and campaign messaging for digital platforms
• Collaborated with marketing teams to highlight hotel experience and services
• Managed social media communication and audience engagement
• Created promotional copy and campaign messaging for digital platforms
• Collaborated with marketing teams to highlight hotel experience and services
• Managed social media communication and audience engagement