Client: LeaderMed IVF Center
Project Type: Video Content Production
Role: Creative Concept · Creative Brief Development · Research · Campaign Strategy · Copywriting · Content Production Planning
Format: Short-form video series for digital platforms
Director of Photography: Mikheil Gogiashvili
Project Type: Video Content Production
Role: Creative Concept · Creative Brief Development · Research · Campaign Strategy · Copywriting · Content Production Planning
Format: Short-form video series for digital platforms
Director of Photography: Mikheil Gogiashvili
LeaderMed is an in vitro fertilization (IVF) center where I work as a Content Manager, responsible for planning and managing the clinic’s digital content and marketing campaigns.
My role involves preparing creative briefs, planning and coordinating photo and video shoots, conducting research to support communication strategies, and developing copy for digital platforms. I also manage performance-oriented campaigns designed to reach potential patients and communicate the clinic’s services clearly and effectively.
