Client: Discover Georgia
Role: Campaign Copywriting · Video Content Copy
Format: Copy for multiple short-form video assets
Role: Campaign Copywriting · Video Content Copy
Format: Copy for multiple short-form video assets
As part of a short-term campaign built around the brand’s core message of “discovery,” the concept Discover Georgia was created to highlight the country’s landscapes, culture, and experiences.
For this campaign, I developed copy for several video assets, crafting concise and engaging messaging designed to complement the visual storytelling and encourage audiences to explore Georgia from a fresh perspective.
