Project: ANET Blogging Platform (Concept)
Role: Strategy Development · Brand Concept · Creative Direction · Collaboration with Design Team
Status: Concept Development / Not Yet Launched
Art Director/Illustrator: Mariam Gogiashvili
Role: Strategy Development · Brand Concept · Creative Direction · Collaboration with Design Team
Status: Concept Development / Not Yet Launched
Art Director/Illustrator: Mariam Gogiashvili
ANET was envisioned as a digital platform designed to make blog creation accessible to anyone with an idea. The concept focused on providing creators with a technically well-structured environment where they could easily launch and manage their own blogs for free.
For this project, I developed the initial strategic framework and brand concept for the platform. My work included defining the platform’s positioning, outlining the branding direction, Marketing Campaigns and collaborating closely with a designer to shape the visual identity and overall user experience concept.
