Client: Aversi Pharma
Project Type: Character Develpment & Brand Storytelling
Role: Character Persona Development · Copywriting · Narrative Development · Brand Voice
Format: Childen's Health Communication Campaign
Character: Jose the Giraffe - Children's Companion & Physician
Project Type: Character Develpment & Brand Storytelling
Role: Character Persona Development · Copywriting · Narrative Development · Brand Voice
Format: Childen's Health Communication Campaign
Character: Jose the Giraffe - Children's Companion & Physician
"Aversi Pharma" brought on board Giraffe Jose, a beloved children's companion and a physician.
As the project's copywriter, I was responsible for crafting Jose's persona as a doctor, while ensuring that his unique character and individuality remained intact.
